Guys, ‘good ole’ neighborhood Starbucks is trying the utmost best to please all and sundry. Just a few weeks ago it has been announced in the press that a delivery service will be up and running. Yes guys, no longer will you’ve to suit up and join that long queue to retrieve your morning brew. That’s service is coming soon.
You can actually get your java arrived on your front porch or office door. I wonder how many pints you’ve to order so as to obtain free delivery. For one, there must be a minimum. You know, just like your Chinese eatery. I’ve to order at least $10 before they show up for ‘free’.
Well, everyone I know likes their coffee piping hot. What if it gets cool en route to your door. Will a skilled barista arrive and offer to heat for me? Will there be a deduction or a free cup of brew? We’ll have to see.
The latest is, dear Starbucks has developed an ‘app’. This app will allow you to make your selection of java before you arrive at the store. You’ll be able to pay for it online and then retrieve it at the store. Eh…, I wonder if one could choose the origin of the beans. Can you imagine a disgruntled consumer, “I distinctly requested and paid for beans from the hills of the Blue Mountains in Jamaica, or I said Columbia; or, this isn’t Cuban coffee!”
Guys, my take is that you can’t please everyone. Starbucks should try to perfect their brand in-house. And that means reasonable prices. Remember there’s competition from other coffee houses. WiFi is also available at McDonald’s and other places. They are in the business of serving coffee….well, a few other ad hoc items. We do appreciate the savory and sweet food items.Take care of your staff and you’ll derive excellent rewards/service from them. They in turn will provide superb service to customers and the establishment/s will be viable.
Hmm., I’m still thinking about a hot barista with bulging muscles (not too big of a biceps, 6-pack abs, not 8, that’s freaky) showing up at my door, uttering, “I’m here to serve you…coffee!” Maybe, I’ll pay for that. However, the coffee had better be piping hot.
Kudos to Starbucks for thinking outside of the box. I wish them well.